Live Music Activation Strategy

Project name

Live Music Activation Strategy

Industry sector

Tourism, recreation and culture


The Live Music Activation Strategy will  build on the rich musical history that already exists in northern Adelaide, where there are approximately 35 live music venues including the iconic Bridgeway Hotel and a sizeable cluster of venues at Port Adelaide and Semaphore.

Recent research by the University of Tasmania has found that live music directly contributes $264 million to the South Australian economy and that live music delivers a 3:1 benefit-to-cost ratio.  Live music also has major social and community benefits, and is especially effective in engaging disenfranchised young people.

Activating live music in the community creates economic, cultural, creative and social benefit through increased participation and community activity while opening and improving new avenues for training and education across lighting, sound engineering and digital music production.

Under the Live Music Activation Strategy, the Music Development Office will work with the national Live Music Office, Music SA and National Trust of South Australia to support local councils to develop their own live music action plans, map existing live music assets, activate live music venues and celebrate the heritage of music venues in the region.

A total of $100,000 in funding has been provided under the Northern Economic Plan for the ‘live music activation strategy’, which consists of $30,000 in grants to help young, northern-based musicians and $70,000 to provide extra resources at the Northern Sound System to support local artists, as well as increasing the frequency of live music events organised by the Northern Sound System.

Grants of up to $1,000 available for young music artists in northern Adelaide

Musicians living the Playford, Salisbury or Port Adelaide Enfield council areas may be eligible to receive up to $1,000 in Look North grant funding to help with projects including new recordings, video production and live performances.

Eligible expenses may include activities like studio costs, mixing, mastering, film shoots, publicists, social media setup and promotion or live performance costs.

To apply for a grant, download the application form located on the home page of the Northern Sound System website. If you don’t have access to a printer, have any questions or need help completing the form please email or call Nick O’Connor at the Northern Sound System [email protected] or 8255 5560.

Estimated project value


Commencement date

June 2016


City of Playford
Mr Nick O’Connor
Project Officer
Northern Sound System
Phone 08 8255 5560
Web Northern Sound System