Case Study

Port Adelaide company lights up the Indian Premier League

Port Adelaide company Zing International exports its unique flashing cricket stumps and bails to most major limited-over competitions worldwide, including the Indian Premier League (IPL) Twenty20 cricket competition.

Zing International director Bronte Eckermann said the company’s niche product had grown significantly in popularity since it debuted in the 2012 Australian Twenty20 Big Bash competition.

“Our product is now used across Twenty20 competitions in Australia, New Zealand, South Africa, the Caribbean, Bangladesh, India and Pakistan, as well as major 50 over games such as the Cricket World Cup,” Bronte said.

“A patented sensor system in each end of the bail flashes coloured lights the millisecond both ends of the bail lift from the stumps.

“This has solved a common problem in that when watching a replay, it’s very difficult to see exactly when both ends of the bail have lifted,” Bronte said.

“It provides an immediate and spectacular way to see if the batsman is out. And while crowd excitement in limited-over cricket has traditionally been for the batsman and big hits, our product gives the bowler that celebration moment too.”

Cricket-lover Bronte said the idea came from the desire to use his expertise and passion solve a problem.

“With my knowledge of electronics and interest in new technologies, I was on the lookout for a changing market that could benefit from an innovative product – and I knew cricket was changing with the introduction of Twenty20,” he said.

“I deconstructed my daughter’s flashing LED ball one day to see how it worked, and it struck me that LEDs could be mounted in a cricket bail.

“I thought if I can get this technology to work to the laws of cricket, have it react and flash brightly within one millisecond and survive 160 kilometres per hour impacts, I could be on to something.”

“I am extremely proud that our product is now used in one of the highest attended sporting leagues in the world, in a country that follows cricket like a religion.”

Zing has since developed “at home” flashing stumps and bails that take backyard cricket to the next level.

Zing International is based in Port Adelaide, where the company designs, manufactures and builds the Zing Wicket System that’s seen around the world on TV.Eighty per cent of the products are manufactured in Port Adelaide and the local area, and 90 per cent is Australian-made.