Case Study

Parafield Airport, the perfect choice for new Brand Outlet Centre

Momentum is gathering on the development of the new Parafield Brand Outlet Centre which is expected to create 300 jobs during construction and a further 200 jobs when the centre opens in early 2018.

Located within the boundaries of Parafield Airport and fronting Main North Road, the multi-million dollar Brand Outlet Centre, known as ‘District Outlet Centre, Adelaide’ will be a ‘Harbour Town’ for the northern suburbs, creating significant ongoing employment opportunities for the local community and an additional outlet shopping centre for Adelaide.

Brett Lovett, Director at major developer DevWest said the location by Parafield Airport in Adelaide’s northern suburbs was an ideal choice.

“With almost one kilometre of frontage to Main North Road, the Centre will be highly visible to the estimated 47,000 cars that pass by the site each day,” Brett said.

“Another key factor in the decision to locate in the north is the growing population – back in 2014, the population of the main trading area was almost 550,000 but by 2026 this is expected to be almost 640,000 residents.

“The population growth rate is 1.5 per cent annually for the main trade area, compared with one per cent for greater Adelaide, which provides a significant opportunity for retailers to translate these figures in to apparel sales”.

Brett said leasing agents Metier and Leedwell have already received strong interest from national and international brands with about half of the Centre’s 70 tenancies already leased.

“I would encourage retailers or food and beverage operators looking to take advantage of this unique opportunity to contact Metier and Leedwell to discuss their options”.

The Centre will include an extensive food and beverage precinct, a large alfresco dining area and 599 car parking spaces and has the potential to generate apparel sales of more than $120 million by 2020.

Construction of the Centre will begin by mid-2017, and is expected to take approximately 9 to 10 months to complete.

Signage on Main North Road indicates the location of the Centre. For more information, or to enquire about becoming a tenant, visit