Case Study

Leaders voicing their confidence in a bright future

Inaugural Northern Economic Leaders (NEL) Board members, Julie Goods, Ly Luan Le and Mike Ford share one vision – to be the voice for northern Adelaide and make positive change.

Julie is the Director Workforce at Helping Hand Aged Care. She became involved with NEL to encourage business leaders to work together to break through negative perceptions of the north.

“NEL is about collaboration – bringing everyone together and representing cross sections of industry,” Julie said.

“We’re a group that already has the ears of all levels of government. We’re ready to be the advocates and representatives of businesses in the northern region.

“I’m tired of the ‘labels’ attached to Adelaide’s north.  Many Helping Hand staff live in this region and I know them to be the most motivated, values driven group of employees I’ve encountered in my working life.

“It is important that the business community steps up and takes the lead in making change. It needs to be part of the solution for northern Adelaide.”

Executive assistant for the Vietnamese Farmers’ Association, Ly’s philosophy is simple: any effort, no matter how small, is a positive.

“It’s about everyone doing small things on the ground. Many small things put together can become a big contribution to our community,” Ly said.

“Don’t underestimate the power of your business for employment. I’ve learned from the Virginia market gardeners that their small businesses of one or two employees make a difference, as together they form a greenhouse industry of 2,500 workers. Their collective impact is huge.

“Maintaining and improving employment will be one of the most important factors in the region’s success. Together, our business leaders can create employment opportunities using NEL as the vehicle.”

Director of his own business, Project Leadership Pty, Ltd, Mike, says the region presents a wealth of opportunities.

“We have passionate people on the NEL Board and we will be pushing to get things done, but we need a strong membership base to do this, as it needs to be driven by business,” Mike said.

“We need to keep opportunities growing and developing to make sure people stay focused, enthused and wanting to stay in the north.

The trio is calling on industry and business leaders who share their vision for northern Adelaide to sign up as NEL members and become part of the solution for the north.

If you are interested in joining, or would like more information, email NEL Executive Officer Brian Hales or call 0414 987 009.