Case Study

Exports to the United Arab Emirates take flight

A collaboration born in northern Adelaide has lead to high-quality South Australian produce being exported to the United Arab Emirates (UAE) and Singapore.

Craig Katz heads Australian Produce Collective, a dedicated export arm of the South Australian Produce Market based in northern Adelaide. It gives South Australian growers the opportunity to sell their products to overseas markets.

“We work from a hub in Adelaide’s northern suburb of Pooraka, where South Australian produce can be consolidated and prepared for export,” Craig said.

“This hub makes it easier for us to keep track of produce to ensure products are available to our overseas markets throughout the seasons.

“This is a great example of innovation, as the approach of preparing produce for export through a central consolidation point, has never been done before in South Australia.”

Australian Produce Collective’s first export from Adelaide was a mix of fresh fruit and vegetables to Qatar, Dubai and Singapore followed.

“The direct daily flight from Adelaide to Doha, and daily flights to Dubai and Singapore, make it possible for us to connect with these markets and get fresh produce there each day,” Craig said.

“Our focus is on educating these markets about the benefits of Australian and, in particular, South Australian produce.

“While South Australian products are sold for a higher price than exports from many other markets, they are of a higher quality in terms of nutritional value and freshness.

“By highlighting this to international markets, we can increase demand and showcase our premium South Australian produce worldwide.”

More than 65,000 people are involved in businesses that export from South Australia. With a large number of growers based in northern Adelaide, it is anticipated that increased exports will create jobs for growers and staff in the north.

Australian Produce Collective was established as the dedicated export arm of SA Produce Market and is a joint venture with Purus Group, a leading Adelaide-based exporter.