Case Study

Once there were bails, now there are zings!

Zing International is based in the Adelaide Business Hub incubator at Port Adelaide, where the company designs, manufactures and builds the flashing Zing Wicket System for international cricket matches.

Business owner and inventor Bronte Eckermann said 90 per cent of the Zing System is manufactured in Australia, with 80 per cent in Adelaide.

“Our 3D printing technology allows us to manufacture economically in Adelaide, with more control over quality. It has created interesting jobs for some good people,” Bronte said.

Bronte graduated in Adelaide as an industrial designer in 1988. He has worked in Europe, Silicon Valley and Sydney. Zing was born when he partnered with David Ligertwood, the owner of a successful sports management company in London.

“I spent a year feasibility-testing the technical and commercial risk,” Bronte said. “But I needed to find a partner with the specialist skills and experience to successfully commercialise the technology into world cricket.”

Zing secured investment in 2011 and launched 12 months later, during the 2012/13 Big Bash League. The flashing cricket stumps and bails are now used around the world in Twenty 20 and 50 over cricket and Zing also have a range of retail backyard cricket products.

Bronte said the Adelaide Business Hub and Port Adelaide had been “fantastic” for Zing during the company’s growth.

“There’s a great mix of commercial and light industrial facilities and export services close by and a positive and progressive atmosphere around the Port that we love being part of,” he said.